Scrappy Marketing is a marketing philosophy that leverages technology, authenticity and good ideas. It’s best done by savvy entrepreneurs with little budget rather than big brands with little imagination. More →
As my spring semester class load takes over the larger part of my life, I am pleased to be enrolled in General Botany. As a business student, I appreciate the chances to take unique classes outside of my major. Along with my newly, unwrapped, Plant Biology book, This semester’s class load includes conducting an experiment, [...]
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Over the past few weeks, we have had a myriad of conversations at work about social media. There is so much buzz out there, sometimes it’s easy to get lost amongst all the different tools and tactics. Plus, if you don’t have an overlying strategy – your social media initiative is doomed to fail anyways. [...]
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Seth Godin is a genius. That’s why I tell you guys about a different idea or piece of writing of his every week. Here is how he launched his latest book – Linchpin. He completely ignored every traditional channel out there. No pitches to newspaper, magazines or television. He went directly to his readers and [...]
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You’re probably wondering what the heck rabbit amnesty is? Well, let me tell you. It’s an initiative by the British sex toy manufacturer LoveHoney to take back used Rabbit vibrators, in return for a 50% discount on a new Rabbit vibrator. Why, you ask? New EU recycling regulations mean that all electrical equipment – including [...]
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No other tool or software has been beneficial to me in my career than Wordpress. I was fortunate to fall into blogging right after graduating college and have been able to more or less keep up my personal blog ever since. I believe the blogging software that started it all for me was Radio Userland [...]
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I used to be a person that made just about every decision based on what I would call emotional intelligence. I’d try to follow my intuition and then use a good mix of passion and determination to make things happen. Over the years, I have grown more and more accustomed to instilling data into my [...]
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I work on dozens of different marketing campaigns every week. Some seem really easy while other times we’re trying to overcome ridiculous hurdles to do something that works. Every day I try to think about what and why worked in the past, and how I might be able to apply such for whatever I am [...]
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I have talked at length about the importance of owning your marketing. As a matter of fact, I consider it to be one of the pillars of Scrappy Marketing. In the past, you weren’t able to own your marketing. You had to rent or lease it. That meant you were buying listings in the phone [...]
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If you’re paying any attention to media or your friends at all these days, then you’ve heard about the American Red Cross’ text message campaign to raise funds for the victims of the Haiti earthquake. It’s simple. Text ‘HAITI’ to 90999 from your cell phone to donate $10 and help the people in Haiti. So [...]
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February 5th |
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The Benefits of Botany | Scrappy Marketing http://bit.ly/9q1NWR [scrappymktg]
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RT @VirtualMR @joelrubinson: Redesigning the media planning process for a brave new marketing world http://su.pr/4YK4Em [scrappymktg]
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Week in Review | Design Reviver offers answers to your questions http://bit.ly/cmHYwZ [scrappymktg]
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RT @IndieBusiness 10 things NOT to do on Twitter -- a good list! http://is.gd/7L0Sg (via @packagingdiva) [scrappymktg]
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12 Horrifying Kid Toys http://weburbanist.com/2010/02/02/creepy-dolls-12-weird-and-scary-kids-toys/# [scrappymktg]
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February 4th |
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RT @alltop The future of America's infrastructure - Holy Kaw! http://tinyurl.com/yanbzy9 [scrappymktg]
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February 3rd |
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The 3 elements of Social Media Marketing | Scrappy Marketing http://bit.ly/bkGhQX [scrappymktg]
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the three elements of social media marketing http://bit.ly/cxJi65 [scrappymktg]
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Must Read! WSJ.com - Mistakes Marketers Make http://on.wsj.com/5H6E2k [scrappymktg]
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February 2nd |
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Liberal arts offer something completely different | guardian.co.uk http://bit.ly/6VigwJ [scrappymktg]
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"The Empire of the Future will be the empires of the mind." - Winston Churchill [scrappymktg]
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"The only function of economic forecasting is to make astrology look respectable." - John Kenneth Galbraith [scrappymktg]
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rt @ideamensch My favorite interview title so far. Meet Katy Kippen - a lady with more ideas than time. http://ideamensch.com/katy-kippen/ [scrappymktg]
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January 29th |
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January 28th |
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how seth godin markets books http://bit.ly/9Q5Y3B [scrappymktg]
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January 27th |
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Live: Steve Jobs presents the Apple tablet | CNN Money http://bit.ly/aoS5jN [scrappymktg]
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