More Articles

Over the past few weeks, we have had a myriad of conversations at work about social media. There is so much buzz out there, sometimes it’s easy to get lost amongst all the different tools and tactics. Plus, if you don’t have an overlying strategy – your social media initiative is doomed to fail anyways. [...]
Read more →

Seth Godin is a genius. That’s why I tell you guys about a different idea or piece of writing of his every week. Here is how he launched his latest book – Linchpin. He completely ignored every traditional channel out there. No pitches to newspaper, magazines or television. He went directly to his readers and [...]
Read more →

You’re probably wondering what the heck rabbit amnesty is? Well, let me tell you. It’s an initiative by the British sex toy manufacturer LoveHoney to take back used Rabbit vibrators, in return for a 50% discount on a new Rabbit vibrator. Why, you ask? New EU recycling regulations mean that all electrical equipment – including [...]
Read more →

No other tool or software has been beneficial to me in my career than Wordpress. I was fortunate to fall into blogging right after graduating college and have been able to more or less keep up my personal blog ever since. I believe the blogging software that started it all for me was Radio Userland [...]
Read more →

I used to be a person that made just about every decision based on what I would call emotional intelligence. I’d try to follow my intuition and then use a good mix of passion and determination to make things happen. Over the years, I have grown more and more accustomed to instilling data into my [...]
Read more →

I work on dozens of different marketing campaigns every week. Some seem really easy while other times we’re trying to overcome ridiculous hurdles to do something that works. Every day I try to think about what and why worked in the past, and how I might be able to apply such for whatever I am [...]
Read more →

I have talked at length about the importance of owning your marketing. As a matter of fact, I consider it to be one of the pillars of Scrappy Marketing. In the past, you weren’t able to own your marketing. You had to rent or lease it. That meant you were buying listings in the phone [...]
Read more →

If you’re paying any attention to media or your friends at all these days, then you’ve heard about the American Red Cross’ text message campaign to raise funds for the victims of the Haiti earthquake. It’s simple. Text ‘HAITI’ to 90999 from your cell phone to donate $10 and help the people in Haiti. So [...]
Read more →