Marketing news for startups and entrepeneurs.

  • Reconsidering Gartner's Cycle of Hype
    One theory of technology marketing and acceptance goes like this: A technology causes a media hypestorm and rising expectations. Then it crashes to Earth as ...
  • Who cares?
    Unless someone does, things start to fray around the edges. Often it’s the CEO or the manager who sets a standard of caring about the ...
  • Solving problems (vs. identifying them)
    Often, we’re hesitant to identify a problem out of fear we can’t solve it. Knowing that we have to live with something that we’re unable ...
  • "It's completely up to you"
    … and that’s the problem. I was picking out the mat for a framed photo and there were a thousand colors to choose from. The ...
  • The pricing formula (S&S)
    Years ago, my bosses and I needed to finalize the pricing for a new line of software I was launching. In the room we had ...
  • Make Better Video
    I’m learning about video because I believe, strongly, that 2012 is the year that companies and individuals who can create interesting video will be able ...
  • 97 Ideas for Building a Valuable Platform
    2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly ...
  • A New Project for 2012
    I’m pretty excited about my new video show, Shhh! The Secret Show, which has its first episode here. The premise is that it’s a show ...
  • Doing the Work is Sexy
    Dorothy Parker said, “I hate writing. I like having written.” I know many people who are like that about their business, their trade. I know ...
  • Email List Building the Lazy Way
    People seem to want to know about email list building, and how to get a big newsletter subscriber base. I have my ways. I’ll share ...

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