I hope that you guys are reading some of the different articles that I post on here, because many of these bloggers are posting great stuff out there these days. 10 years ago a) people wouldn't have shared this level of information and b) if they did, you'd have to pay a lot of money for it. But now all the information is available for free and any expert is only a blog comment away. Here are a few nuggets that stood out this week.
A strategic discussion about Content Marketing and SEO
Lee Odden at TopRank Blog leads a strategic discussion about content marketing and SEO. Here are some of the topics discussed, which brings up some great points about how SEO and content marketing can go hand-in-hand.
How would you define “content marketing strategy” and what role does it play in a SEO effort?
What advice can you give companies that are looking for the benefits of an overall content marketing strategy while enhancing search visibility through SEO?
What comes first, keywords and SEO or content marketing strategy? Why?
Mapping keywords to content is a fundamental part of on-page site optimization program. It encourages content creators and marketers to assign specific meaning and purpose at the page level. Sounds logical, right? Why do you think so few companies practice it?
How to dominate your niche
Brian Clark is one of the great bloggers of our time, and I get excited whenever he posts on Copyblogger.com, which by the way is one blog I recommend you subscribe too. In his latest entry you'll learn more about the importance of a) choosing a niche that you can dominate and then b) going on to dominate it. The whole concept of niches is hugely important in today's Internet economy, as through technology people from all walks of life and geographies can gather around their interests and passions. And as a scrappy marketer, you can help define that niche and build the content that attracts the community. Just make sure that whatever niche you choose, is one that you feel passionate about. Otherwise it won't work. Anyways, that's my take. Read on to read what Brian Clark has to say.
Learn about Link Quality
Building quality links should be a huge component of any online marketing campaign. In this video Rand Fishkin from SEOMoz educates us about Link Quality.