Last week was a crazy week, which ended with Ben's great SEO entry and then a long weekend of me doing absolutely nothing. I needed a break and I got three days of it. Since I never did a "week in review entry," despite a lot of great content being generated, let's kick this week off with some awesome learning from last week.
How to calculate cost per acquisition
Are you doing the math yet of how much it costs you to generate a new customer? If not, you should. It's the only way to accurately measure the effectiveness of your marketing and will ultimately lead to making marketing part of your cost of goods sold and huge scalability. Andrew Chen just wrote a great entry on how to calculate the cost-per-acqusition for startups, which is a must read on this topic.
Are you a business person? Have you started twittering yet?
If not, you need to. And the friendly folks at CIO.com just wrote a great intro article about how to get started on Twitter if you're a business person.
Landing page makeover
Many marketers are pretty good at driving traffic to a site, but unfortunately, most don't know how to get it to convert. Copyblogger.com runs a regular series where they take landing pages that don't work and give them a makeover. Today learn about CrystalReportsBook.com gave their landing page a makeover.
The White House is blogging
By now I hope that most of you have recognized that blogging isn't going away. It might not be the hottest online communication channel anymore, but if used properly, it can do wonders to improve the way you communicate to prospective and current customers. Even the White House is blogging these days, and since we're technically all considered customers, I recommend you subscribe to this blog.
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