At the end of every week, I am planning to give my readers a recap of some of the best scrappy marketing content out on the web. Here is the cream of the crop of this week's Scrappy Marketing content.
Use Niche Social Networking Sites to Gain Readers
Darren Rose at ProBlogger writes about how to grow readership by using niche social media sites. Here are a few pointers he gives. Spend 10-15 minutes every day communicating with your peers on social networks. Participate in forums relevant to your content and share your knowledge. Even by just setting up your profile on a forum or social network and linking back to your site, you gain some considerable organic search advantages. Use social news sites such as Digg and Reddit to promote key articles.
Snowcurbing - Scrappy Winter Marketing
Snowcurbing must be the coldest Scrappy Marketing tactic out there. Media agency Curb, which specializes in low-impact advertising with natural materials (such as cutting logos into turf and building branded sand sculptures) has now added snow curbing to their lineup of services. The picture above says it all. This seems like a great do-it-yourself tactic.
How To Produce Customer Video Case Studies For Your Website
I love the idea of putting insightful videos of how your customers use your products or services on your website. The guys at 37 Signals do it better than most and explain how they go about producing those videos.
Use RSS to make you harder, better, faster and stronger
The guys at SEOMoz always produce great content - even when it comes directly from their readers. This blog entry explains how to use RSS to become an expert in your field, get more relevant followers on Twitter, get your profile noticed on Flickr and YouTube, learn what content is being bookmarked on the web and easily monitor conversations about your brand or product. This is a must must read.
Marketing and the difference between a show and a story
My post on Vizio being this year's best superbowl commercial inspired some great discussion. Now Seth Godin adds to the conversation by asking whether your marketing is a show or tells a story. Here's a blurb that will get you clicking in no time.
Marketing is telling a story that sticks, that spreads and that changes the way people act. The story you tell is far more important than the way you tell it. Don't worry so much about being cool, and worry a lot more about resonating your story with my worldview. If you don't have a story, then a great show isn't going to help much.
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