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Should we re-design the Scrappy Brand?

scrappy-marketing-logoThe current Scrappy Marketing look was designed by my German friend Christian with the site being built with the Thesis platform on top of Wordpress.

It has worked great so far, we've gained plenty of traction and now I am trying to decide whether I should re-design the Scrappy Marketing brand. Evolve it.

New logo. New banner design. Cool design elements.

Like the smiley face?

Tell me what you think?

3 Responses »

  1. I'd say its too soon to re-brand it. If you feel you've gotten traction thus far, and it hasent been damaging...stick with it. Changing the blog layout is probably insignificant with regards to brand...its the content people are after. The logo is your calling card...i'd argue its too soon to revamp it. Just my thoughts...but what do i know :)

  2. Adam, I know if like the logo as well. Maybe I should just add some nice visual elements, so this blog doesn't look like every other blog built on the thesis theme. I wish I had a single "design-oriented" bone in my body.

  3. Thats what interns are for...

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