The amount of scrappy web content that came across the wire this week was almost overwhelming. I did what I could to narrow it down to the best. There's some great posts that should provide some entertainment and insight on a late Friday afternoon or this weekend, when you're waiting for your favorite NFL team to pick someone that will undoubtedly set the franchise back for years to come. Enjoy.
Not Web Content, Quality Web Content. When marketing yourself or your company on the web, you can't just vomit random content everywhere. Obviously. This article has some strategies on how to provide your audience with content they'll value.
10 Must-Try Social Media Sites for College Students. Yesterday, I wrote about companies needing to take advantage of the tools available. The same is true for college students, especially in this economy. Sure, you may have heard of some of these sites but I consider myself pretty well-versed in social media and I've only heard of two on the list. Definitely worth a look.
The Art of Writing Great Twitter Headlines. Half the fun in finding something really interesting on the web is sharing it with other people. Twitter seems to be one of the most popular ways to do it. However, if you want people to actually check out the things you find interesting, you have to do it with good headlines.
Facebook Pages Become The Newest Ad Platform. It's really hard to just get a feel for how to market a company through Facebook's 'Pages'. Well, it seems like US Weekly has a handle on it as they've gone so far as to sell ad space on their Facebook page. Possibly a new advertising frontier?
Digital Marketing on the Social Web: Blog Now or Pay Later. Obviously, we're going to preach this. I spent the better half of today searching for blogs written by the United States' top law firms. When a search on your site for 'blog' only returns an article from 2006 warning about the perils of employee blogging, you're screwed. Don't be like them.
The Fastest Growing Social Sites. This doesn't have quite the range of sites the aforementioned student post did but there still may be some sites on here you haven't heard of or utilized. Also, it's interesting to see just how fast things are moving.
5 Steps for Using LinkedIn as a Lead Generation Tool. One of the biggest problems/gripes people have with social media marketing is turning things like social networking and blogging into money. I'm not sure that's the most important thing, at least not directly, but if that's key to you here's some steps for doing so with LinkedIn.
How To Track Social Media Analytics. Much like advertising, everyone's still trying to figure out the analytics on social media sites. This post has some ideas on where to get started.
Gary Vaynerchuk on Putting the Public Back In Public Relations. To me, Gary Vaynerchuk is one of the most interesting and oddest people on the web. Still, he's extremely successful and obviously knows his stuff. This post gives a brief summary and introduction to his upcoming book.