Another solid week with Scrappy Marketing. As you've probably noticed, we've been trying to knock out a little more content and will continue to do so. Plus, it's the second week of the baseball season and once the novelty of the new season wears off, us baseball fans will get even more focused. Anyway, here's some interesting stuff we came across throughout the course of the week so if you're not, like Mario, going to a Dodger game this weekend and have some time to kill, take a look.
Can the Statusphere Save Journalism? Everyone's wondering what's going to save journalism like they still wonder who's going to be the next Michael Jordan. But does the journalism world have a LeBron? Hm, I don't know, but this in-depth and very lengthy TechCrunch post takes a close look at how its good journalism, not necessary newspapers that needs saving.
How I Added 5,000+ Targeted Twitter Followers In 6 Days. Every wonder how people do that? I do. Although I'm not that impressed, it certainly is interesting. For those looking to do this with their companies or just want to build a strong personal brand, this is definitely a good read.
The Three Essentials of Breakthrough Content Marketing. Marketing has always been about breaking through the clutter. It's no different whether you're doing traditional advertising or marketing through content. Here's some ideas on how break through if you're using content.
Set Up 'Alerts' to Monitor What's Happening in Your Niche. Niches, by definition, are small. So when you're writing, why not see what others in your small community are talking about. Sure, some may think about competition first, but it's also great for networking and topics for blog posts.
ShirtsMyWay: 7 Trillion Ways to Design Your Dress Shirt. Just, wow. It sounds gimmicky but how many times have you seen a dress shirt you liked only to take a closer inspection and find some small part of the design you absolutely despise? Okay, it happens to me too much. So, design your own shirts, get exactly what you want.
Social Media Influences Buying Decisions. This isn't just one of those "oh, neat..." type things. For marketers, it's important. Consumers are starting to look pay attention to what they hear about products via social media. So, yeah, we're not kidding when we say marketers need to have a handle on social media.
How To Do Guerrilla Marketing on Twitter. Insightful, interesting and very useful interview with Marcus Nelson. Like I said, this stuff is important, so it's good to get a handle on tools like Twitter.
The Death of the Website? People are already wondering if Twitter is going to be the death of blogs, but we'll not get too far ahead of ourselves. When people say they need a web presence, the first thing they think of is a website. But really, isn't a blog a whole lot more useful? Those post asks what kind of a future websites have.
How to make money with SEO. SEO has always been an interesting topic to me. Some people have the general idea behind SEO down while others treat it like it's magic and pay giant gobs of money to those who can practice this legendary art. Like a lot of other things, there's always more to learn with SEO; and for those of you who don't know anything, you should. So check out this Seth Godin post.
The Web in Numbers: The Rise of Social Media. Lots of links and lots of numbers in this post. It's an insightful look at just how big this social media thing is getting. So, yeah, it's definitely not a trend or fad.
Great list. Thanks for including my interview here.
Andrew, thanks for the comment. We're huge fans of your work at Mixergy.com. Thanks for all the work you put into it.
Hey Andrew,
I am one of the creators of Twitter Snipe. Thanks a lot for mentioning John Chow's post, and how Twitter Snipe can get you targeted followers! If your not that impressed yet, shoot me an email, and I can hook you up with the application yourself, and you can try it out! follow me on twitter @diggalive