It has been quite a week in the land of Scrappy. Colin is traveling the country in search of slot machines all while reporting from legal trade shows, while I have been in Seattle without a cell phone. But the world of marketing news didn't stop, so there is plenty to report on.
Want to stand out, try a telegram?
I get too many emails every day, Twitter is getting crowded and checking my mail stopped being fun when Fred Meyer got a hold of my address. So when you're trying to send someone a message, why not try one of these fancy telegrams?
Google to acquire Twitter?
This, of course, is just a rumor at this point. But I think it makes sense. Google would be very smart to acquire Twitter as there is a ton of content that is being generated on Twitter every day and searching such is becoming more and more important and useful. And Google is really good at monetizing search, so this deal makes sense.
Learn more about this Twitter/Google deal.
11 Ways To Increase your chances of being linked to by bloggers
Being linked to by bloggers can be great, as bloggers oftentimes are thought leaders in their category and can deliver plenty of oomph in terms of driving traffic and reputation. I get 2-3 requests every year.
Darren Rowse writes about eleven tactics to increase your chances of being linked to by bloggers. They are...
- Write something worth linking to
- Suggest a Link to a post not your site
- Develop a Relationship
- Demonstrate Knowledge of the Blog and Blogger
- Research
- Add Value
- Stay on topic
- Be selective in what you promote
- Reciprocate
- Build on the Experience
- Be Link Worthy
5 Tips for optimizing your brand's Facebook presence
Everybody needs a Facebook presence. So do we here at ScrappyMarketing.com, but we don't have one yet. Maybe I'll get that set-up this weekend. Here are 5 tips for optimizing your Facebook brand presence.
- Creating the perfect profile picture
- Optimizing your website’s Share Preview
- Displaying different content for Fans and non-Fans
- Creating your own vanity URL
- Defining a publishing schedule for your content