After a week away, we're back with another end-of the week post with scrappy marketing content from all over the web. There's definitely a lot of useful and interesting posts in here so be sure to have a look whether you're hanging out or watching Kobe and LeBron try to battle their way into the Finals.
Is marketing an art or a science? Seems like this is a question asked of so many complicated endeavors. This seth Godin post explains that it's both and that can be a problem for some.
9 Tips to Help You Find More RSS Subscribers for Your Blog. It's the most popular way blogs are frequently read and repeat traffic is much more important than one-time visits for content-based sites. Take a look.
Two Dramatic Ways to Improve Your Blog. Unfortunately it's not quite that simple as one of these 'ways' is going through Darren Rowse's guide, 31 Days to a Better Blog, but it's still a very useful post. The other tip? Reading a guide on online video.
Why You Need to Publish a Custom Book: Q&A with Eloqua's Steven Woods. It's an endeavor many people often express interest in trying. This post explains why putting in the time is probably worth your while.
Lead Nurturing is Walking the Buying Path with Your Customers. So much of marketing focuses on lead-generation but just as important is taking those leads and turning them into sales. This post has some tips on doing that by looking at things from the customer's perspective.
How to Become a Better Entrepreneur in the Next 30 Minutes. Very insightful. There's 8 interesting tips that include 'take a break' and 'work hard/play hard'.
Utilizing Twitter in a Link Building Campaign. Once again, everyone asks 'what do I honestly get, business-wise, out of Twitter?' Well, there's a lot. This is one of many ways to include Twitter in your marketing strategies.
Google Wave: A Complete Guide. A lot of people are saying Google Wave is going to be very, very big. I heard it described as "if email were invented today, it would be Google Wave." Interesting stuff.