In anticipation of Cyber Monday, I thought it would be good to recap how online retailers fared on Black Friday. Personally, I heard lots of buzz about friends and family shopping online this year to get their Christmas presents. No getting up early, no traffic and best of all, no wrapping. Online retailers made it very easy to buy this year.
For one, it looked like Amazon kicked everybody's butt in terms of online buzz around Black Friday. Here's some interesting data the folks at Mashable pulled from Trendrr.
In regards to actual sales here are some snippets Mashable published based on Coremetrics data.
According to the Coremetrics data, the average online order on Black Friday jumped to $170.19, an increase of 35 percent. Last year, consumers only spent $126.04 per order on the websites Coremetrics tracks. In addition, there was an 18% increase in the average number of items purchased per order. Last year, it was 4.56 items per order, but this year it rose to 5.40 items.
Coremetrics had some interesting data on how users behaved on retail websites as well. The average bounce rate rose by nearly 40% and browsing sessions decreased by 5%, suggesting that consumers were focused less on “window shopping” and more focused on specific items and deals. If they couldn’t find them on a specific website, they left.
The biggest winners seem to be apparel and jewelry retailers. The data says that the amount spent per order for these websites increased by about 25%. Part of it is department store websites, which had a flood of new customers visiting their websites this Black Friday.
As more and more sales data rolls in, I will be curious to see how online retailers fared compared to their brick and mortar counterparts. Please comment as you run across data.
Source: Mashable.com
TechCrunch has some data on site uptime for major online retailers. Looks like everyone did pretty well.
http://www.techcrunch.com/...ilers-black-friday-uptime/?