When I went through my RSS feeds this morning I ran across an interesting feature on Springwise where they were highlighting one of the oddest media channels I've ever heard of. Bacteria. Glow in the dark bacteria to be exact. GlowFungi.
GlowFungi also known as DiscoFungi, is a marketing tool that uses glow-in-the-dark bacteria. The harmless bacteria's glow is a natural reaction, requiring no chemicals, and can last up to a week. To create a glowing piece of work, CURB adds bio-luminescent bacteria to petri-dishes, a bed of mushrooms, or a writeable gel that can be applied directly to any surface, indoors or out.
Apparently the idea comes from the same folks who're tagging snow for their clients. Click to read the full posts on both GlowFungi and Snow Tagging. Also, you can learn more about CurbMedia - the company behind all these great ideas and where I got that sweet GlowFungi picture from.