You're probably wondering what the heck rabbit amnesty is? Well, let me tell you. It's an initiative by the British sex toy manufacturer LoveHoney to take back used Rabbit vibrators, in return for a 50% discount on a new Rabbit vibrator. Why, you ask? New EU recycling regulations mean that all electrical equipment - including sex toys - must be disposed of at a designated electrical waste collection center. Meaning you shouldn't throw your dead Rabbit into the trash can. And most people probably don't feel comfortable to walk up to one of those government waste collection centers with their dildos in hand. So, LoveHoney started a really cool campaign that is making it very easy to send your vibrator back to them in exchange for a £50 discount. In addition, they'll also donate £1 to a green charity.
This is a good idea, will probably sell lots of rabbits and is good for the environment. Plus, it serves a consumer need in the sense that they're making it really easy (and (un)embarrasing) to recycle your old vibrators. And the discount is nice too. Plus, it's viral so the folks at Love Honey won't have to pay a bunch of advertising dollars to get the word out about it. This is really smart marketing.