Training for an Ironman has given me a lot of time to think. Actually, every marketer should be training for some kind of long-distance sporting event. There are all kinds of hormones that get released and you obviously have plenty time to think. I also have all kinds of ideas, most of which make no sense at all once I get back home. But that's not why I am writing this post.
One thing that I have been thinking about is the future of this site. Scrappy Marketing started as my philosophy about marketing, turned into a presentation that I gave to organizations and Universities and then it became this site. We now have a very respectable reader base, lots of Twitter followers and some of our posts got some awesome traction on the net (see: what being a shitty boyfriend taught me about social media).
Yet the philosophy of Scrappy Marketing remains as relevant as ever. It's all about innovative marketing ideas that don't cost a whole lot of money but deliver a whole lot of results. It's probably not the right approach for a huge corporation but perfect for startups and entrepreneurs.
With that being said, my professional situation continues to evolve quite rapidly. Things have been going really well, and in conjunction with my Ironman training, I am finding less and less time to write on here. I usually still post a couple of times per week. But I want more. Because you guys want more. I really care about publishing content for our readers on a very regular basis.
What I don't care about is from where that great content comes from. It doesn't have to come from me, as long as it's good and teaches people on scrappy ways to market products, services, companies, people and organizations. It could be search engine marketing, affiliate marketing or it could be about posting fliers on traffic signs. All I care about that it achieves marketing results without breaking the bank.
So, over the coming months, I would love to get more and more different people writing here on ScrappyMarketing.com. If you're in the business of marketing, know how to write and have some scrappy stories, news or insights to share, I want to hear from you.
I will be putting up a submission form in the coming days, but feel free to contact me via our contact form until then.