I am feeling mighty uninspired today, and am having a hard time to write any uplifting marketing bits. So when my friend Richard Thalheimer from RichardSolo sent me this video, not only did I watch it, but I am posting it here on Scrappy Marketing. Call it audience abuse or just call Susan Boyle’s appearance [...]
Author Archives 
Mario •
Marketing - Forced to provide value
Right now is a tough time. People are losing their jobs. Companies are cutting costs to try and stay alive. And marketing budgets are being cut. Finally.
So much money that used to be wasted on ineffective mass advertising that was impossible to measure.
Those budgets are being cut now and marketers are forces to do less [...]
Use email to build relationships...quickly
While email seems to be outdated and traditional media in our world of rapidly evolving technology, it still needs to play a key role in every marketer’s toolset. I oftentimes talk about the importance of building relationships quickly with your visitors, especially if you spend any time, effort or money trying to drive people to [...]
7 Social Media Tools to Help Companies Interact With Clients
The Internet has given companies more options to interact with their clients. A web presence is more important now than ever before, and with the growth in social networking sites, interaction has become more personal. Social networking allows for companies to humanize their interaction, by presenting a knowledgeable person that can interact with the clients [...]
Telegrams, Buying Twitter, Blogger Links and Facebook Presence
It has been quite a week in the land of Scrappy. Colin is traveling the country in search of slot machines all while reporting from legal trade shows, while I have been in Seattle without a cell phone. But the world of marketing news didn’t stop, so there is plenty to report on.
Should we re-design the Scrappy Brand?
The current Scrappy Marketing look was designed by my German friend Christian with the site being built with the Thesis platform on top of Wordpress.
It has worked great so far, we’ve gained plenty of traction and now I am trying to decide whether I should re-design the Scrappy Marketing brand. Evolve it.
New logo. New banner [...]
Play Small Ball With Your Marketing
Andy Liu is a serial entrepreneur, an angel investor and the writer of a blog called Inspired Startup. His writing is pretty brilliant, which is why I often recommend the blog to my peers. Today Andy wrote a post called The Power of Small Ball Strategy, which advocates using a variety of different growth tactics [...]
Five Absolutely Brilliant Marketing Blogs
There are a plethora of pretty brilliant marketing blogs out there, all of which I outline in more detail in our free marketing guide. But there is pretty brilliant, and then there is absolutely brilliant. Here are absolutely brilliant marketing blogs.
Advertising optional. ROI required.
I work in advertising.
Yet Scrappy Marketing is really about everything but advertising.
That doesn’t mean that I don’t think advertising can have a role in your marketing campaign. It should. It just means that you shouldn’t try to use advertising (at least not solely – other than if you’re Nike or Coca Cola) to build an [...]