While scrappy marketing certainly advocates many different ways to run a successful marketing, I personally don’t think advertising is quite dead yet. It just needs to be completely reformed. Today Techcrunch posted an excellent post called Why Advertising is Failing on the Internet. The basic premise of the post is that the Internet isn’t only [...]
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Mario •
Welcome Colin - A new face at Scrappy Marketing
I had a great trip back to my Alma mater, the University of Montana, last week as part of which I was able to bring on board the next member of the Scrappy Marketing team.
Meet Mr. Colin O’Keefe. Colin is a trained journalist with a very solid understanding of marketing, blogging and technology overall. He [...]
How Google Works, Sort Of
When marketing on the web, there is one search engine that stands out from the rest – Google. Yahoo and MSN are great search engines but Google’s algorithm is by far the most complex. Google also currently owns the search engine market share, so naturally, I recommend optimizing websites first and foremost for Google. By [...]
A scalable agency solution for an ailing economy
A couple of weeks ago I wrote a feature story for iMedia Connection. The title was A scalable agency solution for an ailing economy in which I tried to get the point across that agencies need to adapt to the new realities of marketing, which are built on performance. I think the editorial was fairly [...]
09 Digital Outlook, Site Optimization & SEO Mistakes - SWC
Here is the beautiful thing about online marketing. There is never a slow week. If you wanted too, you could spend 100 hours every week trying to catch up with all the latest news, reports, trends and tips. That however wouldn’t be so good from a productivity perspective – trust me – I have tried.
So [...]
Tell Your Story
Marketing is all about stories. It always has been. But those stories have gotten worse and worse as product development switched from passionate entrepreneurs and inventors to market researchers and focus groups. Positioning is another highly regarded marketing concept but it shambles in comparison to good storytelling.
OutTeach Don’t OutSpend
Outspending your competition is easy if you have the money but unfortunately a higher advertising spend does not necessarily lead to more effective marketing. That’s bad if you’re the behemoth corporation that has been throwing their weight around with a ginormous advertising budget but good if you’re a scrappy marketer armed with creativity and ambition.
Build The Hype, Leverage The Hype
Just last week, one of my projects, Complain For Fun and Profit, was featured on ABC’s 20/20. It was a nice segment which generated more Amazon sales than any other campaign that I’ve been involved with. Part of our success can be tracked back to a tactic that I call “Build The Hype, Leverage The [...]
Complain For Fun and Profit on 20/20
One of my own very scrappy projects is a book called How To Complain For Fun and Profit that I published for my former boss and friend Bruce Silverman. As the title might suggest, this book teaches people how to write complaint letters.
Anyways, we published this book with minimum effort and expense (sub $1,000 launch [...]