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Ben Herman

Buying incenitivzed fans is like paying for sex

There are lots of services these days which for an amount of money (let’s say $2 per fan) will work on your behalf to gain fans and followers on popular social networks such as Facebook. Now, there’s two ways these services go about doing that.
Unincentivized
The services are just buying ads on different sites (more likely [...]

IKEA Facebook promo - the best idea I never had

But there’s a pretty good chance that I will find a way to use it at some point of my career.
Last night I was emailing back and forth with our CEO, discussing the validity of this idea. Once our minds started going, we began thinking about a dozen different ways of doing something similar for [...]

Eating The Same Sandwich Every Day And Duplicate Content

Ever heard of duplicate content? If you’ve kept up on the scrappy marketing posts, then you’ve probably read about duplicate content somewhere.
I came across a recent video post by Matt Cutts from Google that addresses the question “Will eating the same sandwich everyday cause Google to give my website a duplicate content penalty.” [...]

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