After a week away, we’re back with another end-of the week post with scrappy marketing content from all over the web. There’s definitely a lot of useful and interesting posts in here so be sure to have a look whether you’re hanging out or watching Kobe and LeBron try to battle their way into the [...]
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Colin •
A few great scrappy sportswriters
When I came orientation at The University of Montana I was listed as a pre-law major. Seeing as this wasn’t really an official major, not something you could actually earn a degree in, I decided to change my major to journalism upon arriving at the registration table for orientation. It was a quick and easy [...]
Link Building, Business Models, Going Viral and "Free" - SWC
Another week comes to a close here at Scrappy Marketing. It seems like these are going a little bit faster as the weather starts to get better. Out in Missoula, MT—where I am—the weather isn’t quite as nice as what Mario sees in L.A. but it isn’t bad. Oh and out in Montana the city’s [...]
Newspapers Getting Squeezed Out from Both Sides, and You Can Help
The ‘Death of the Newspaper’ is a story more tired and worn out than this Brett Favre retired-unretired-reretired saga. It’s the same old, same old; newspapers are getting worn down by body blows from the little guy. It’s the old “anyone can start a blog and have a voice” rationale. That’s certainly not wrong. While [...]
Scrappy Web Content Week In Review
It was a busy, busy week for myself. Wrapping up one project while starting on another. Such is life though. I probably won’t get a chance to relax this weekend, but if you do, I hope you enjoy this content. Definitely take note, I know this scrappy web content has been useful to myself in [...]
Social Sites for Students, Blog Now, Facebook Pages and Gary Vee - SWC
The amount of scrappy web content that came across the wire this week was almost overwhelming. I did what I could to narrow it down to the best. There’s some great posts that should provide some entertainment and insight on a late Friday afternoon or this weekend, when you’re waiting for your favorite NFL team [...]
How IC Toys Used Web Tools To Grow Its Business
Sometimes, it’s good to take a look around and stand in amazement of the world we live in. I don’t mean this in an overly emotional or magical way, it’s simply mind-blowing how many tools are available to everyone. Last night I was wondering what it’d be like to be a college student in 1989. [...]
Transparency Is Key In Big Brand Blogs
In January of this year, I went down to Los Angeles for Pollstar’s Concert Industry Consortium. It’s essentially a big conference where concert execs meet up, network and teach others a little about what’s going on. While there, I briefly met Hal Hassall, VP of Marketing with Echo; Echo does work on Kanye West’s blog. [...]
Some Scrappy Links To Close Out The Week - SWC
Another solid week with Scrappy Marketing. As you’ve probably noticed, we’ve been trying to knock out a little more content and will continue to do so. Plus, it’s the second week of the baseball season and once the novelty of the new season wears off, us baseball fans will get even more focused. Anyway, here’s [...]