Recession, recession, recession. That seems to be the reason for almost everything. Gas prices dropping and then climbing back up? Recession. House values falling at incredible rates? Recession. Can’t find new clients? Recession. Sometimes feel tired in the afternoon? Surprisingly, also the recession. Our end-of-the-week review has a few posts on how to survive and [...]
Author Archives 
Colin •
What Tony Robbins Can Teach Brands About Twitter
Tony Robbins may have the most irritating voice I have ever heard. Thanks to my father, the motivational speaker’s popular cassette tapes were the soundtrack to many a lengthy road trip. Outside of a bizarre and—to me—unnerving appearance in Shallow Hal I hadn’t heard anything from or about this 90s quasi-celebrity since. That’s changed now. [...]
Twitter as CRM, Social Demographics, Product Review Blogs & Twitter Followers vs Blog Readers - SWB
This is the first time I’ve done one of these end-of-the-week roundups so bear with me. There’s some great content in here today: ideas on where Twitter is heading and how it could monetize, who’s using social networking sites, making money on product review blogs, and preferences on Twitter followers versus blog readers. There’s [...]
Social Media Marketing Is About Building Credibility
“Let your game speak.” Pulled from an Air Jordan ad—hardly an example of Scrappy Marketing—the phrase has applications in the world of marketing through social media.
As most professionals know, we live in an industry that now has an unprecedented number of ways to broadcast content and marketing material. With all these opportunities, it’s important [...]