I would like to think that I am pretty scrappy person in general. I typically won’t think twice about doing something myself to save money, I use open source or free tools when I can, and I will go shopping at Costco on a Saturday in order to skip lunch. But being scrappy isn’t just [...]
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Jesse •
How To Build A Web Initiative With Crowdsourcing
Early on in my current project (SkiMovieMusic.com) I noticed an interesting thing happen shortly after starting my initial marketing campaign. People started offering help, they wanted to contribute content. Initially it was just quick replies to my forum posts about slight tweaks that I should make to the soundtracks lists. I soon realized that building [...]
Monetizing Your Site Through CPA, CPC and CPM Advertising
This article came in from our guest blogger Jesse Lakes who is currently in the process of writing up a book that focuses in on how to fully capitalize on the iTunes Affiliate Program.
Online advertising exists in a lot of different forms these days (banner ads, text links, widgets, etc.). However, they all fall under [...]
Marketing On Forums - An Intro
It’s time for another post from our guest blogger and serial entrepreneur, Jesse Lakes. Today you’ll learn how Jesse utilized forums as the primary marketing method for launching his Ski Movie Music site. Lots of great learning and a solid intro on how contributing valuable forum content can help you grow your business. You might [...]
How to Launch an Online Business in a Day
Rather than just write every entry myself, it’s my goal to pull in some best-of-class industry experts who can bring their unique perspective to the conversation here on ScrappyMarketing.com. Today I want to introduce you to Jesse Lakes, serial entrepreneur, founder of too many websites to mention, one of my best friends and the ultimate [...]