What the heck kind of heading is that you’re asking. It’s the shortened version of saying that if you’re a small business owner or entrepreneur who isn’t using social media, then you’re missing out on a huge opportunity. I don’t want to write yet another post talking about the benefits of social media, but the [...]
Author Archives 
Mario •
A new direction for ScrappyMarketing.com
Training for an Ironman has given me a lot of time to think. Actually, every marketer should be training for some kind of long-distance sporting event. There are all kinds of hormones that get released and you obviously have plenty time to think. I also have all kinds of ideas, most of which make no [...]
The three elements of social media marketing
Over the past few weeks, we have had a myriad of conversations at work about social media. There is so much buzz out there, sometimes it’s easy to get lost amongst all the different tools and tactics. Plus, if you don’t have an overlying strategy – your social media initiative is doomed to fail anyways. [...]
how seth godin markets books
Seth Godin is a genius. That’s why I tell you guys about a different idea or piece of writing of his every week. Here is how he launched his latest book – Linchpin. He completely ignored every traditional channel out there. No pitches to newspaper, magazines or television. He went directly to his readers and [...]
Rabbit Amnesty - and why recycling vibrators is smart marketing
You’re probably wondering what the heck rabbit amnesty is? Well, let me tell you. It’s an initiative by the British sex toy manufacturer LoveHoney to take back used Rabbit vibrators, in return for a 50% discount on a new Rabbit vibrator. Why, you ask? New EU recycling regulations mean that all electrical equipment – including [...]
Why every online marketer needs to know how to use Wordpress
No other tool or software has been beneficial to me in my career than Wordpress. I was fortunate to fall into blogging right after graduating college and have been able to more or less keep up my personal blog ever since. I believe the blogging software that started it all for me was Radio Userland [...]
don't let data guide all your decisions
I used to be a person that made just about every decision based on what I would call emotional intelligence. I’d try to follow my intuition and then use a good mix of passion and determination to make things happen. Over the years, I have grown more and more accustomed to instilling data into my [...]
how to guarantee marketing success
I work on dozens of different marketing campaigns every week. Some seem really easy while other times we’re trying to overcome ridiculous hurdles to do something that works. Every day I try to think about what and why worked in the past, and how I might be able to apply such for whatever I am [...]
how much of your marketing do you own?
I have talked at length about the importance of owning your marketing. As a matter of fact, I consider it to be one of the pillars of Scrappy Marketing. In the past, you weren’t able to own your marketing. You had to rent or lease it. That meant you were buying listings in the phone [...]