“Let your game speak.” Pulled from an Air Jordan ad—hardly an example of Scrappy Marketing—the phrase has applications in the world of marketing through social media.
As most professionals know, we live in an industry that now has an unprecedented number of ways to broadcast content and marketing material. With all these opportunities, it’s important [...]
Tag Archive for ‘Blogs’ 
Social Media Marketing Is About Building Credibility
Five Absolutely Brilliant Marketing Blogs
There are a plethora of pretty brilliant marketing blogs out there, all of which I outline in more detail in our free marketing guide. But there is pretty brilliant, and then there is absolutely brilliant. Here are absolutely brilliant marketing blogs.
CPAs, Twitter Biz, Landing Page Makeover, White House Blog
Last week was a crazy week, which ended with Ben’s great SEO entry and then a long weekend of me doing absolutely nothing. I needed a break and I got three days of it. Since I never did a “week in review entry,” despite a lot of great content being generated, let’s kick this week [...]
The World's Best Marketer - Seth Godin
It doesn’t say a whole lot about my own efforts if my third blog entry is actually sending readers to someone else’s blog, but that is how much respect I have for Seth Godin. I consider him to be the smartest marketer of us all as well as the most inspirational one. Why? Seth Godin [...]
Own your marketing
Many companies own the building they work in, or at the very least, they have a long-term lease that allows them to make the office part of their identity. But usually companies don’t own their marketing. They lease it. They buy expensive television commercials, print ads and billboards that expire the minute the media buy [...]