The cool thing about today’s business environment is that you’re able to do things quick and cheap. I constantly talk about the importance of getting projects to market as fast as possible and then begin learning and optimizing in a real time environment.
So when launching a new campaign, start with a simple beta version (and [...]
Tag Archive for ‘Scrappy Basics’ 
Try Simple First
Start small, with room to grow.
To a lot of people, marketing is a science. I disagree. Marketing is the ultimate science experiment. While through learning and past experience marketers can make some pretty good guesses about what might work and what won’t, it ultimately comes down to testing a variety of different ideas and then scaling the ones that do [...]