Rather than just write every entry myself, it’s my goal to pull in some best-of-class industry experts who can bring their unique perspective to the conversation here on ScrappyMarketing.com. Today I want to introduce you to Jesse Lakes, serial entrepreneur, founder of too many websites to mention, one of my best friends and the ultimate [...]
Tag Archive for ‘Scrappy Marketers’ 
Offbeat Guides vs. Lonely Planet
This is an interesting case study to be of two travel guide providers going head-to-head. On the one side you have Lonely Planet (I greatly admire their guides) which sells their books through traditional and online retail channels. My guess is they’re also pretty sophisticated online marketers with great retail distribution and great customer referrals.
On [...]
Why PlentyOfFish.com is PlentyOfSmart
Yesterday I ran across stories in both the New York Times and Inc Magazine about the very successful and free dating site plentyoffish.com. Before I dive into strategy, here’s a bit of background on the venture.
Markus Frind is a Canadian entrepreneur who started plentyoffish.com in 2003.
PlentyofFish.com is the most popular dating site in Canada and [...]
ScrappObama
Today is a historic moment of history, for at least two reasons: a) America’s first African American President will take office and b) that President is the ultimate Scrappy Marketer. a) is more important than b) and I hope this blog isn’t where you first hear about that.
So I want to congratulate Barack Obama for [...]