Why?
Tag Archive for ‘television’ 
Snuggie Scrappy Television Advertising
I know. I have been saying that television advertising is not a useful scrappy marketing tactic. Guess what, it can be. Television can be scrappy when done right. The Snuggie is the perfect example of a scrappy television marketing campaign. Having spent a few years in the world of DRTV, here’s how these kind of [...]