Traditional Advertising is dying. The Big Agency Networks are scrambling to adjust, newspapers should become great collectors' items on ebay and consumers are just not buying whatever clever messages marketers throw in front of them. Why? Consumers are smarter than ever and they don't like to be influenced by irrelevant and paid advertising messages. And since they can get their information from just about anywhere now, there's no need. For most marketers, the concept of creating mass advertising messages through television, print, radio or outdoor advertising doesn't work anymore. Marketers must adjust and come to terms with the new realities of marketing.
Scrappy Marketing is a DIY marketing philosophy that leverages technology, authenticity and good ideas. It's best done by savvy entrepreneurs with little budget rather than big brands with little imagination.
Want to learn more about Scrappy Marketing? Download our free scrappy marketing guide to learn about the nine principles that guide every campaign.